We believe that you are enough. Not just one aspect of you, not on one particular day, not when others deem you worthy, not if you’re a particular race, size, or gender — but rather we believe in the inherent dignity, worth, and value of all people, always. 

We are more than a clothing company, we are a community of individuals who are passionate about creating the world we want to live in, and believe that our neighbor should be treated with the same dignity and respect that we would like to receive ourselves. We celebrate you — the individual who has the ability to directly impact positive change. We are a community that believes in supporting each other and lifting our neighbor up. We believe that we’re stronger when we come together, and that it’s our diversity that makes us who we are. We believe that everyone has a story to share, and we celebrate all of it. We value diversity and inclusion, and believe that we are all stronger when everyone is heard and respected.

Momomoon was created to remind you that you are always enough. We exist to uplift others, and to be a source of joy and optimism in the world. We believe in the inherent worth and value of everyone, and we will always believe in you! 

Our first collection, Apart Not Alone, centers around the belief that while we may be physically apart right now, that doesn’t mean we need to be emotionally separated from others. Rather, now more than ever we believe it is important to be there for others, to lift each other up, and to be the light we want to see; to be a source of joy and optimism. 

This moment is asking us to reimagine the society we want to live in, and to redefine what this world looks like. We are being called upon to hold up a mirror to both our own actions as individuals, and to the actions of society as a whole. We are being asked to take action, ask questions, and be engaged; to examine our own impact, values, and beliefs. 

While we are balancing physical separation, this societal transformation is happening nonetheless. It is a moment in time that unites us all regardless of our physical proximity. We are being summoned to recognize and advocate for the worth, value, and dignity of all people, and are being asked to recognize that we all have the power to impact positive change.

As we continue to share our #ApartNotAlone stories, Ed. 02 looks at how we can bring balance to the light and dark sides that exist in all our lives. This collection draws inspiration from the exchange between the light and dark that exists within all of us, and in all situations. It explores the dance between these two polarities, and how we can find balance in our lives.


Col. 01 campaign photography by: Gabi Indahl @thelittlegabi and Riyah Taylor @riyahtaylor